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Man On The Middle Cross album image

Man On The Middle Cross

Rhett Walker

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And feel free to keep navigating the site—your favorite music will continue to play!

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Press play to listen

And feel free to keep navigating the site—your favorite music will continue to play!

Open the player

Click the down arrow to see what's playing, recently played songs, and more!

Open the website structure
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Mother and son together listing to music

Behind the Music

So, what goes into choosing the songs for WCIC?

It starts with prayer. We are much smarter and more capable of accomplishing what God’s asking of us when we ask for His help.

Knowing the needs and wants of those in the WCIC community is also important. God is using WCIC to serve you. One of the ways this is accomplished is through our Music Team.

Finally, it’s about the music. At any given time, there are around 70 songs being considering for airplay with new songs coming in almost every day. Of those, only four or five will make it on-air. If we add more than about one song a week, the radio station starts to feel unfamiliar to those who listen. And, the number one reason people stop listening is because they don’t know the songs.

In order to know what songs will work, the Music Director also has to be familiar with the ones that won’t. That equals a lot of listening. The goal is to know how a song is going to grow on you before it’s ever played on the air. It has to be the best possible choice of all potential songs. This means saying no to great songs in order to play the best songs. Saying no isn’t always easy, but choosing songs you love makes it worth it.

Picking new songs is just the beginning. Next is rotation strategy: making sure your favorite songs are playing as often as you want to hear them is extremely important. A lot of time goes into getting this just right. You can speak into this process through the Music Team.

Photo of young woman listening to music with headphones

Join the Music Team

Singer playing guitar while performing for a crowd during a concert

Song of the week

Headphones leaning against records

Song Library