DQ® MISSION: To create positive memories for all who touch DQ.
DQ® VISION: To be the world’s favorite quick-service restaurant.
Dairy Queen® (DQ®) franchisees, employees and crew members have been focused on creating positive memories for all who touch DQ, for over 75 years. Unlike any other quick-service brand, DQ food and treats hold a special place in the hearts of fans of all ages, from all around the globe. That’s why DQ fans have always been our top priority and why we continue to look for new ways to surprise and delight them. Doing so is our passion. It’s what sets DQ restaurants apart and is what is helping us reach our vision of being the world’s favorite quick-service restaurant.